In Ferias® - "iF" (ON HOLIDAY) is a clothing brand by the Holiday family for you… our family, friends, fans, and supporters. Our hope is that once you become a part of the in ferias tribe, you feel like family. Regardless of your race, gender, social class or beliefs, we want you to feel that adventurous and positive euphoria as if on vacation (or on holiday). In addition to celebrating the same love people exude during ‘holidays’. That holiday vibe is what we are trying to spread…where every day feels like a holiday.